A coffee shop business plan is one of the first steps in
starting a coffee shop business. Using existing models and templates can be a
real time saver. Every business plan has key elements. These are the most
common to elements:
·
An Executive Summary
·
An Objectives List
·
A Mission Statement
·
Established Keys to Success
·
Risks
The executive summary will define the type of coffee shop, the
target market and in general terms, how this particular coffee shop plans to
meet he needs of that market. It will also include financial projections as
well as plans for obtaining financing and whether or not it will be
incorporated. It may also include specifics regarding square footage,
background of the founders, and a detailed conceptual description. It is what
the name implies: a summary.
Objectives are the same as goals. This list tells the
prospective coffee shop owner in specific terms, what he or she is aiming for:
·
Product focus
·
Atmosphere/Ambiance
·
Service to the consumer
·
Image in the community
·
Annual sales
·
Profit margin
Any business instructor will insist that specific goals be
written down. This is a proven step to success and one that should never be
omitted. They don't have to be written in stone. A certain amount of
flexibility can be advantageous as conditions and markets change, but no
destination is reached without knowing
what it is or how to get there.
A mission statement is a more generalized goal set, usually
including intangible things the business hopes to accomplish. Examples might be
contributions to the local economy or to impact the lives of customers in a
positive way spiritually or emotionally. There is a lot of leeway in
establishing a mission and nothing set in stone. The mission statement comes
from the heart of the business owner.
The "keys to success" section is a list of active
steps the business owner believes will make his or her business thrive, and
plans to execute. They might include things like:
·
Superior tasting product
·
Relaxing upscale interior design
·
Prime site location (with definition of what a prime site would
be)
·
Ongoing aggressive marketing
·
Highly trained and friendly staff
·
Multiple revenue streams (list what they would be, ie. gift
items, pastries, chocolates, teas, etc.
·
Dynamic website with online sales capacity
The character of the coffee shop as well as market research
determines the list of keys to success. The goals have been established. Now
this is the plan for reaching them.
Risk assessment may or may not be included in a coffee shop
business plan, but it is a wise exercise in the least. If the focus of the
coffee shop is closely linked to another service, such as Internet, the savvy
entrepreneur will want to evaluate the longevity of that service. Will home
Internet service become so inexpensive that an Internet based café won't make
sense anymore?
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like any other business plan, is essential. A financial institution will want
to know that the gamble they're taking in worth the risk. Even if a business
loan isn't necessary, it serves as a guidepost for the investor/business owner.
Chances are, an unsuccessful business owner didn't plan to fail. He or she just
failed to plan. Start your plan at http://tinyurl.com/nhdw9e4
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